10 Things I Learned from Joanne: Lesson 9
I learned from Joanne that the outcome is the last behavior of the customer's journey.
10 Things I Learned from Joanne: Lesson 8
The short answer is that I learned that paying attention to impressions is important. In this article, I list the specific things that I learned from Joanne.
10 Things I Learned from Joanne: Lesson 7
What I learned from Joanne is that estimating involves thinking and asking questions. By Joanne’s standards, this means doing a lot more thinking and asking many questions than I do naturally. I have to consciously set time aside to think and develop questions. I’m getting better. Practice helps.
10 Things I Learned from Joanne: Lesson 6
I learned from Joanne that from a high level, there can be issues with the product, the market, or marketing – or any combination of these. Classifying your company’s situation is the next step. In short, there are only a few situations that make logical sense.
10 Things I Learned from Joanne: Lesson 5
This time, when I asked her about the problem we were solving, she didn't hesitate. She raised her voice and said, "Ignorance!" Her answer was clear and to the point. As you can guess, this is one of the traits I love about Joanne. She says what she's really thinking and what she's passionate about.
Google Analytics 4.0 and All Things Marketing
New online discussion group - All Things Marketing.
Details on how to install GA4 ASAP.
Calendar Wars: Who Should Win?
Recently, I found myself in a 'Calendar War' on LinkedIn. Amidst the challenges of pandemic networking, LinkedIn emerged as a primary platform for connection. However, a simple connection request quickly escalated into a clash over scheduling preferences. Join me as I recount the encounter and seek insights on navigating digital etiquette.
What's New? Marketing Magic as a VR Event!
Explore Marketing Magic VR, a virtual networking solution crafted amidst pandemic limitations. Dive into AltspaceVR's immersive realm, where engaging presentations and interactive avatars facilitate meaningful discussions on marketing. Join us for our upcoming event on Tuesday, December 15th, and connect in this dynamic digital space.
Google Maps is Amazingly Useful - 15 Tips
I’m finding that I’m using Google Maps with increasing frequency. In past years, I usually started with a Google Search and then I would go to a company’s website to find the address or phone number. I’m doing that less and less. Now I’m using Google My Business listings, which are featured on Google Maps, for all kinds of things.
Digital Marketing Doesn't Always Work - 6 Reasons Why Not
It doesn’t happen often but every once in a while I have a customer who complains that digital marketing isn't working. In this post, I want to look at why that happens and what are a few things that you can do to improve the effectiveness of digital marketing.
Online Marketing: Cost vs Effort Diagram
Some tactics that we use are easy to do and other tasks take a lot of work. Similarly, some marketing activities are very inexpensive, while other campaigns require a significant investment. Based on this premise, I developed a 2-by-2 diagram to illustrate both continuums and marketing tactics that are associated with different points on the axes.
Giving Us Access to Various Accounts
Ensure seamless integration by following these simple steps to grant us access to your various accounts, including Google Analytics, Google Ads, Google My Business, Google Search Console, Facebook, Twitter, LinkedIn Company Page, and LinkedIn Personal Profile. Whether it's adding us as users or providing essential data, we're here to assist you every step of the way.
Article: A Retrospective of Working in PPC for 20 Year by Brad Geddes
If you have a few minutes, read this article. In it, Brad Geddes @bgtheory, gives a great overview of how digital marketing has changed in the past 20 years.
Effective Digital Marketing for Food & Beverage Businesses
Given the rise of online food ordering and review sites, coupled with a saturated business environment, these are some effective digital marketing strategies that can be used to increase traffic and profitability.
Sophisticated SEO and Beyond
In "Sophisticated SEO and Beyond," I explore advanced SEO strategies to increase organic search traffic for Domaine Furnishings. From optimizing product descriptions to implementing internal and external linking strategies, I offer actionable insights to enhance online visibility and drive targeted traffic.
Digital Marketing Trends and Predictions for 2017 with Doug Lacombe
Doug Lacombe is the founder and president of Communicatto and has over 20 years experience in media (newspapers), web publishing, software, telecom (wireless data and voice), and social media.
SEO Isn't Free and PPC Helps
Discover the power of combining SEO and PPC in "How to Dominate in Search Marketing" by Tyler Thursby. As someone passionate about SEO, I agree that PPC is a potent advertising tool, helping brands reach their target audience with precision.