Article: A Retrospective of Working in PPC for 20 Year by Brad Geddes

If you have a few minutes, read this article. In it, Brad Geddes @bgtheory, gives a great overview of how digital marketing has changed in the past 20 years.

For me this was a nice trip down memory lane: GoTo.com and the early years of AdWords.

https://bgtheory.com/blog/a-retrospective-of-working-in-ppc-for-20-years/