Two Great LinkedIn Hacks You Should Know
Discover two handy LinkedIn hacks: Easily find out how many connections someone has and export all your connections' details hassle-free. Improve your LinkedIn skills today!
Moneyball: Overcoming Resistance
I recently finished teaching two sections of Management Information Systems (MGIS 317) at the Haskayne School of Business here in Calgary, Alberta. One of the topics that we covered was Change Management. I thought for the topic I would review the movie Moneyball from a management perspective.
ROI and ROMI are Different. Seriously!
I hear these words all the time: "What is the ROI for that campaign?" The discussion could be for AdWords, SEO, content marketing, display, social media or whatever marketing campaign we are discussing. But when this person uses the phrase ROI in the context of marketing, they almost always mean ROMI. Let me explain the difference.
@RichardBranson is So Cool
Read about my unexpected interaction with Richard Branson on Twitter. Find out how a simple tweet sparked a response from the legendary entrepreneur himself. Dive into the story now!
5 Reasons to Ramp Up Your Efforts and Investment in Social Media
Discover why it's time to prioritize your social media efforts. From audience engagement to measuring ROI, learn how social media can enhance your marketing strategy and drive results.
A Fast Connection to the Internet
have been struggling with a slow connection to the Internet for over 2 months. Sub 2 Mbps is very very slow. What a pain. I spent hours staring at the screen waiting for it to refresh.
Deleting Spammers on LinkedIn
It isn't obvious on LinkedIn how to disconnect from someone. So here at the steps for disconnecting someone on LinkedIn that you don't want to be connected with.
Don't Cancel Meetings by Email
Who cancels meetings at the last minute by email? Maybe consider calling or texting.
50 Referral Acceptances on One Friday Evening
Evenings are not a time that I contact customers and prospects. I respect their time and privacy. I definitely don't try to promote something on a Friday evening. But a couple of weeks ago I did and it worked out very well. Let me explain.
Target Markets: Audience, Listeners, Followers and Buyers
As technology changes, so does the way we look at and interact with target markets. It’s not that buyers and segments of buyers have changed - those are still the same. What has changed is how we send out messages, how customers find us and how we interact with our Audience.
What is Your Marketing/Sales Funnel?
Our marketing funnel, or what we like to call it "Customer Acquisition Funnel", has 5 levels starting with Impressions and ending with Outcomes.
Marketing or Sales: What to Do?
Most companies have limited cash available to invest in growing revenue. A typical choice is between investing in marketing or sales efforts. You need marketing to improve the strength of the brand and improve awareness. And most companies (except eCommerce-enabled sites) need a person to "close the deal".
Quick Measures for Brand Awareness
One of the concepts that Joanne O'Connell and I teach in our Marketing Metrics course at the University of Calgary is Leading Indicators. The idea behind Leading Indicators is to identify a variety of measures that happen at some point before a sale is made. Here are a list of sites to help with brand awareness.
Managing Online Reviews
One of the challenges that all our clients call us about is how to manage online reviews. Depending on the industry a company may have to manage reviews on 3-6 websites.
Outcomes and Targets
For years, when talking about business and marketing, I have used the terminology of goals and objectives. But I'm changing. I am now starting to use the words "outcomes" and "targets". There are a few reasons for this shift.
Measures vs Metrics for Marketing
One of the concepts that I have learned from Joanne O'Connell is the difference between a measure and a metric. Joanne O'Connell and I are developing a system for tracking and analyzing marketing campaigns.