Steps for Starting a New Business - Weasel Tail Enterprises
Keith Lefthand is a member of the Stoney Nakoda First Nation. We offer First Nations education, experiences, and activities. Keith and I set up Weasel Tail Enterprises Inc. offering education, experiences, and activities from a First Nation’s perspective. In this blog post, I want to outline the steps that I went through to set up the business and get it operational.
Google Analytics Test - The Good, the Bad, and the Ugly
Explore a detailed analysis of Google Analytics data from three distinct clients, offering insights into user behavior and marketing strategies. From examining time frames to identifying strongest channels, delve into key observations and lessons learned from each case. Join me in deciphering the nuances of digital engagement and its impact on business success.
Marketing Tactics That Really Work
In this article, I discuss ten marketing tactics that have proven to be highly effective. From optimizing Google My Business to utilizing social media platforms like LinkedIn, each tactic is aimed at boosting visibility and engagement. Implementing these strategies can significantly enhance your marketing efforts and drive better results.
What I Learned from the Sukuma People
Growing up near the Sukuma people in Tanzania taught me valuable lessons for business. From working together and using tools effectively to communicating and having fun, their farming practices translate well into business principles.
Outstanding Ways to Get More Referrals
Learn how to boost your referrals with these simple strategies.
Marketing and Advertising Works, Right?
In this case study, I delve into real data from a client in the renovations industry to showcase the impact of marketing investments on key metrics like website sessions, booked sales, and revenue. Stay tuned for insights into the strategies behind this impressive growth in the next post!
Establishing Expectations
Establishing and managing expectations is key for success in business, as emphasized in books like "Crossing the Chasm" and "The Alpha Strategies." Regularly articulating goals, prioritizing expectations, and adjusting strategies accordingly ensure alignment with external realities and foster open communication for addressing challenges.
Online Marketing: Cost vs Effort Diagram
I have been doing online marketing for our company and for our clients for a long time - I don’t care to say how long, but long. The other day it dawned on me that some tactics that we use are easy to do and other tasks take a lot of work. Similarly, some marketing activities are very inexpensive, while other campaigns require a significant investment. Based on this premise, I developed a 2-by-2 diagram to illustrate both continuums and marketing tactics that are associated with different points on the axes.
Effective Digital Marketing for Food & Beverage Businesses
Given the rise of online food ordering and review sites, coupled with a saturated business environment, these are some effective digital marketing strategies that can be used to increase traffic and profitability.
Dealing with Negative Reviews - 9 Ways
Dealing with negative reviews can be challenging, but there are effective strategies to handle them. From addressing the issue and making public or private replies to disputing or ignoring them, proactive approaches can mitigate their impact on your business's online reputation.
