SEO Isn't Free and PPC Helps
Discover the power of combining SEO and PPC in "How to Dominate in Search Marketing" by Tyler Thursby. As someone passionate about SEO, I agree that PPC is a potent advertising tool, helping brands reach their target audience with precision.
eNewsletters are Still a Strong Way to Connect with Prospects and Customers
Are eNewsletters still relevant? Here's why they matter: staying connected with customers, maintaining brand visibility, and delivering informative content directly to opted-in subscribers.
Online Reviews - So Important
Everyone knows that online reviews are important, or they should know. But how do you get reviews?
Free Online Meeting Software - Anymeeting.com
I'll admit it, I'm cheap. Not always but sometimes. I especially don't like paying for something if I can get the same thing for free elsewhere.
8 Reasons to Use Google AdWords - Now Rather than Later
Use AdWords to increase the volume of Prospects and drive up Revenue.
What the World Needs is a New Browser - Vivaldi
Discover Vivaldi, a new browser shaking up the internet landscape with its fast loading times, unique panel feature, and extensive customization options. Read on to explore why it might be worth giving it a try.
Incredible Support from Microsoft
From past experiences of long wait times and poor service, I was hesitant to reach out to Microsoft for support. However, my recent encounter was a pleasant surprise. With a quick callback, efficient diagnosis, and remote resolution of my Excel and Word file issue, I was impressed by the seamless experience.
Easy Screenshots using Lightshot
Discover a hassle-free way to capture screenshots with Lightshot. No more complex steps; simply click, highlight, and paste directly into your documents. Check out the demo video and give it a try to see the difference it makes!
Using Google Analytics to Track Sessions from Email
Capture screenshots effortlessly with Lightshot. Just click, highlight, and paste directly into your documents. Try it out and see the difference!
Workshop at Creativity & Convergence Conference on Nov 30, 2015
On Nov 30, 2015 Jeff Nelson and Jake Blumes will be facilitating a workshop on using data to help make better marketing investment decisions at the Creativity & Convergence Conference in Calgary, AB.
My Favorite Report in Google Analytics
As digital marketing becomes the standard way to market and sell products the importance of tools like Google Analytics will become increasingly more important.
Google Search Tools
Have you heard of Google's Search Tools? My guess is that these may be new to you. A link to the Search Tools is on the right side of the menu. Most searchers use the default which is: Any country, Any time, Any result and related to the local city. But there are other options.
Marketing Channel or Marketing Campaign: What's the Difference?
This brings me to the topic of differentiating between a marketing channel and a marketing campaign. Most likely the idea of comparing a channel to a campaign is elementary for most marketers. However, not everyone is familiar with all the terms that we sling around in marketing meetings. So I thought I would elaborate.
5 Essential Do's and Don'ts for Business
Recently, I received a newsletter with a link to a very good video on YouTube that they had produced. For your reference, the Do's and Don'ts are listed below.
Using Filters in Google Analytics
A few of our clients and one of our websites are getting a bunch of spam from a website with the URL "floating-share-buttons.com" or some version of that. A little bit of spam leaking through is not a big deal but this site seems to bump up the sessions with no value - very annoying.
17 Essential Marketing Metrics for Customer Acquisition
In this post, I will review a list of 17 measures and metrics that are essential for tracking the success of any marketing campaign focusing on the acquisition of new customers.
Two Great LinkedIn Hacks You Should Know
Discover two handy LinkedIn hacks: Easily find out how many connections someone has and export all your connections' details hassle-free. Improve your LinkedIn skills today!
Moneyball: Overcoming Resistance
I recently finished teaching two sections of Management Information Systems (MGIS 317) at the Haskayne School of Business here in Calgary, Alberta. One of the topics that we covered was Change Management. I thought for the topic I would review the movie Moneyball from a management perspective.
ROI and ROMI are Different. Seriously!
I hear these words all the time: "What is the ROI for that campaign?" The discussion could be for AdWords, SEO, content marketing, display, social media or whatever marketing campaign we are discussing. But when this person uses the phrase ROI in the context of marketing, they almost always mean ROMI. Let me explain the difference.
@RichardBranson is So Cool
Read about my unexpected interaction with Richard Branson on Twitter. Find out how a simple tweet sparked a response from the legendary entrepreneur himself. Dive into the story now!