My Favorite Report in Google Analytics
As digital marketing becomes the standard way to market and sell products the importance of tools like Google Analytics will become increasingly more important.
Google Search Tools
Have you heard of Google's Search Tools? My guess is that these may be new to you. A link to the Search Tools is on the right side of the menu. Most searchers use the default which is: Any country, Any time, Any result and related to the local city. But there are other options.
Marketing Channel or Marketing Campaign: What's the Difference?
This brings me to the topic of differentiating between a marketing channel and a marketing campaign. Most likely the idea of comparing a channel to a campaign is elementary for most marketers. However, not everyone is familiar with all the terms that we sling around in marketing meetings. So I thought I would elaborate.
5 Essential Do's and Don'ts for Business
Recently, I received a newsletter with a link to a very good video on YouTube that they had produced. For your reference, the Do's and Don'ts are listed below.
Using Filters in Google Analytics
A few of our clients and one of our websites are getting a bunch of spam from a website with the URL "floating-share-buttons.com" or some version of that. A little bit of spam leaking through is not a big deal but this site seems to bump up the sessions with no value - very annoying.
17 Essential Marketing Metrics for Customer Acquisition
In this post, I will review a list of 17 measures and metrics that are essential for tracking the success of any marketing campaign focusing on the acquisition of new customers.
Two Great LinkedIn Hacks You Should Know
Discover two handy LinkedIn hacks: Easily find out how many connections someone has and export all your connections' details hassle-free. Improve your LinkedIn skills today!
Moneyball: Overcoming Resistance
I recently finished teaching two sections of Management Information Systems (MGIS 317) at the Haskayne School of Business here in Calgary, Alberta. One of the topics that we covered was Change Management. I thought for the topic I would review the movie Moneyball from a management perspective.
ROI and ROMI are Different. Seriously!
I hear these words all the time: "What is the ROI for that campaign?" The discussion could be for AdWords, SEO, content marketing, display, social media or whatever marketing campaign we are discussing. But when this person uses the phrase ROI in the context of marketing, they almost always mean ROMI. Let me explain the difference.
@RichardBranson is So Cool
Read about my unexpected interaction with Richard Branson on Twitter. Find out how a simple tweet sparked a response from the legendary entrepreneur himself. Dive into the story now!
5 Reasons to Ramp Up Your Efforts and Investment in Social Media
Discover why it's time to prioritize your social media efforts. From audience engagement to measuring ROI, learn how social media can enhance your marketing strategy and drive results.
A Fast Connection to the Internet
have been struggling with a slow connection to the Internet for over 2 months. Sub 2 Mbps is very very slow. What a pain. I spent hours staring at the screen waiting for it to refresh.
Deleting Spammers on LinkedIn
It isn't obvious on LinkedIn how to disconnect from someone. So here at the steps for disconnecting someone on LinkedIn that you don't want to be connected with.
Don't Cancel Meetings by Email
Who cancels meetings at the last minute by email? Maybe consider calling or texting.
50 Referral Acceptances on One Friday Evening
Evenings are not a time that I contact customers and prospects. I respect their time and privacy. I definitely don't try to promote something on a Friday evening. But a couple of weeks ago I did and it worked out very well. Let me explain.
Target Markets: Audience, Listeners, Followers and Buyers
As technology changes, so does the way we look at and interact with target markets. It’s not that buyers and segments of buyers have changed - those are still the same. What has changed is how we send out messages, how customers find us and how we interact with our Audience.
What is Your Marketing/Sales Funnel?
Our marketing funnel, or what we like to call it "Customer Acquisition Funnel", has 5 levels starting with Impressions and ending with Outcomes.
Marketing or Sales: What to Do?
Most companies have limited cash available to invest in growing revenue. A typical choice is between investing in marketing or sales efforts. The obvious answer is that most companies need both but figuring out how much to invest can be daunting.
Quick Measures for Brand Awareness
The idea behind Leading Indicators is to identify a variety of measures that happen at some point before a sale is made. Nowadays, in an online digital world, measuring brand strength is significantly easier. I'll give you some examples of websites that I use on a regular basis to measure brand awareness for our companies and our clients.
Managing Online Reviews
One of the challenges that all our clients call us about is how to manage online reviews. Depending on the industry a company may have to manage reviews on 3-6 websites.