LinkedIn Posts to Your Twitter Feed
It may not be obvious but it is possible to send your posts on LinkedIn to your Twitter feed. Here are the steps.
Hacking is Real - The Tale of Leroy Kharma and the Russians
In this post, I reflect on a recent encounter with cybercrime and the lessons learned. Discover the alarming realities of hacking and ransom demands with, and delve into effective prevention strategies to safeguard your business. Don't miss out on essential insights to fortify your defenses against cyber threats in today's digital landscape.
Revenue Catalyst: Glossary of Definitions
Discover essential terms for optimizing marketing strategies, including measures, metrics, impressions, visits, prospects, conversions, KPIs, and more, to enhance business growth and success.
Testing an Idea: Intentional Marketing
Introducing "Measure Twice, Cut Once: A Guide to Intentional Marketing" and the innovative Intentional Marketing System. Say goodbye to traditional funnels; we're embracing a "levelling-up" approach to engage customers at different stages. Thoughts?
Digital Marketing Doesn't Always Work - 6 Reasons Why Not
It doesn’t happen often but every once in a while I have a customer who complains that digital marketing isn't working. In this post, I want to look at why that happens and what are a few things that you can do to improve the effectiveness of digital marketing.
Is the Marketing Funnel Porous?
Marketers and sales professionals often talk about understanding and using a “marketing funnel”. This phrase is so ingrained into our day-to-day language that we assume that our language reflects reality. But maybe this isn’t the case. Maybe it isn’t a funnel - maybe it is more like a sieve.
Are Impressions Reliable as a KPI?
This is an interesting question. I’m sure that most marketers would say that there are more important Key Performance Indicators (KPIs) than tracking and measuring impressions. But let’s think about this for a minute because I think that some characteristics of impressions are important. Important enough for us to consider impressions as a KPI.
Which Trade Show Performs Better - January or March?
Analyzing our client's performance at two trade shows, the January event showed better metrics in cost per lead and booked sales, while March excelled in booked revenue. Both have merits, and further investigation is needed to determine the best course of action.
Driving Up Revenues Between 2017 and 2018
In this post, I delve into how we boosted a renovations company's revenue twofold from 2017 to 2018 by upping our marketing investment by 15%. With our ROMI skyrocketing by 99%, hitting $17 in booked revenue for every marketing dollar spent, it's evident our strategies paid off. Plus, I detail key recommendations we made to ensure continued growth.
Marketing and Advertising Works, Right?
In this case study, I delve into real data from a client in the renovations industry to showcase the impact of marketing investments on key metrics like website sessions, booked sales, and revenue. Stay tuned for insights into the strategies behind this impressive growth in the next post!
An Endless Stream of Referrals
Want referrals? Give value, not self-promotion. Be unique, like Craig Elias with his orange shirt. Ask for referrals often. Stay connected via social media, blogs, and newsletters. Interested in Revenue Catalyst? Let's chat.
Creating a Landing Page Using MailChimp
Various versions of Landing Pages have been around for a long time. I remember looking at some in the early 2000s and they were long, full of text, bolding, highlighting and basically annoying. I suppose that some people subscribed but I sure wasn’t me.
Find Your Social Selling Score on LinkedIn
Every once in a while there is something on the Internet that is actually interesting. This doesn’t happen every day, just once in a while. Recently, I got an email, read an article and got a notification about LinkedIn’s Social Selling Index (SSI). To see your score you will need an active profile on LinkedIn, obviously. Read further for the remaining steps!
Establishing Expectations
Establishing and managing expectations is key for success in business, as emphasized in books like "Crossing the Chasm" and "The Alpha Strategies." Regularly articulating goals, prioritizing expectations, and adjusting strategies accordingly ensure alignment with external realities and foster open communication for addressing challenges.
Marketing Must Establish a Beachhead
I’m sure you have read similar articles but before you rush away - Don’t. Hang around because I have 2 suggestions that you may not have read or heard about. Of course, these tips are at the end of the article, so you have to read all the way through - don’t skip to the end.
Using Tiny Habits to Change Your Life
Every once in a while I come across something on the Internet that is useful. The website that I’m going to talk about today is TinyHabits.com. But let me start by telling you about the journey that brought me to this site.
Online Marketing: Cost vs Effort Diagram
Some tactics that we use are easy to do and other tasks take a lot of work. Similarly, some marketing activities are very inexpensive, while other campaigns require a significant investment. Based on this premise, I developed a 2-by-2 diagram to illustrate both continuums and marketing tactics that are associated with different points on the axes.
Instructions for Optimizing Web Pages for Search Engines (SEO)
Learn how to optimize your web pages for search engines in seven easy steps, from keyword research to aligning phrases with relevant pages and internal linking strategies. Boost your online visibility and drive organic traffic with these simple instructions.
Giving Us Access to Various Accounts
Ensure seamless integration by following these simple steps to grant us access to your various accounts, including Google Analytics, Google Ads, Google My Business, Google Search Console, Facebook, Twitter, LinkedIn Company Page, and LinkedIn Personal Profile. Whether it's adding us as users or providing essential data, we're here to assist you every step of the way.
Tips and Tricks for Using LinkedIn
I use my LinkedIn profile all the time. It is a great way to connect with people - worldwide - and stay in touch. Here are some of the things that I do when I’m using LinkedIn. Hopefully, these tips and tricks will be helpful for you.