My Heroes - People You May Not Know
I often think of my heroes. When I was a kid I loved Spiderman, Superman, and Daredevil. Nowadays, my heroes are historical and famous. These are people that I admire for who they are and what they have done. But there are more. I also have heroes that are not as famous but I still admire them. This post is about those heroes.
Marketing Magic VR - How to Generate Leads and Referrals from NETWORKING during a Pandemic with Joe Apfelbaum
Fire up your VR headsets on Wednesday, December 16 at 12 pm MST (2 pm EST). We are flying Joe Apfelbaum in from New York City (VR style). He will be our guest speaker on the topic of using LinkedIn effectively to generate leads and referrals.
What's New? Marketing Magic as a VR Event!
Explore Marketing Magic VR, a virtual networking solution crafted amidst pandemic limitations. Dive into AltspaceVR's immersive realm, where engaging presentations and interactive avatars facilitate meaningful discussions on marketing. Join us for our upcoming event on Tuesday, December 15th, and connect in this dynamic digital space.
VR Event: Marketing Magic: A Better Way to Measure Brand Campaigns
This event is FREE but it is in virtual reality! If you are new to VR - no worries. You can join the event in 2D using your Windows computer. We will help you get set up. Keep reading. Marc Binkley will be presenting on the topic of A Better Way to Measure Brand Campaigns.
Google Analytics Test - The Good, the Bad, and the Ugly
Explore a detailed analysis of Google Analytics data from three distinct clients, offering insights into user behavior and marketing strategies. From examining time frames to identifying strongest channels, delve into key observations and lessons learned from each case. Join me in deciphering the nuances of digital engagement and its impact on business success.
Leading from the Back: Lessons I Learned While Cycling
Discover leadership lessons learned while hiking to Lake Agnes Tea House and cycling trips, emphasizing the value of leading from the back. Gain insights into teamwork, unity, and empowerment, as the author shares personal experiences and challenges traditional notions of leadership.
Marketing Tactics That Really Work
In this article, I discuss ten marketing tactics that have proven to be highly effective. From optimizing Google My Business to utilizing social media platforms like LinkedIn, each tactic is aimed at boosting visibility and engagement. Implementing these strategies can significantly enhance your marketing efforts and drive better results.
Marketing Strategies During COVID-19 Pandemic
In this blog I discuss various marketing strategies to consider during the COVID-19 pandemic. There are four different approaches based on maintaining or gaining market share and low or high interaction with customers. Whether one chooses to relax, remind, engage, or expand their marketing efforts depends on factors like industry, cash flow, and market response.
Online Meeting Programs. Specifically Google Meet.
With everyone working from home, some of you must be wondering about video conferencing software.
Workshop: The Intentional Marketing System - Fundamentals and Hands-On Application
This workshop is all about optimizing marketing investments and campaigns to get the biggest bang for your dollar. We cover measuring performance, analyzing results, and developing intentional actions.
7 Ways to Prove that You are an Awesome Marketer and Fool Everyone
In this blog I talk about seven tactics to appear as an exceptional marketer, including insisting on expertise, using impressive jargon, and more.
Google Maps is Amazingly Useful - 15 Tips
I’m finding that I’m using Google Maps with increasing frequency. In past years, I usually started with a Google Search and then I would go to a company’s website to find the address or phone number. I’m doing that less and less. Now I’m using Google My Business listings, which are featured on Google Maps, for all kinds of things.
2 Excellent Videos That Make Sense: Simon Sinek and Steve Jobs
Two different people sent me links to videos this week. The first is a well-known presentation by Simon Sinek called How Great Leaders Inspire Action. This is his lecture in 2009 on the Golden Circle of Why, How and What. The second video is of a presentation in 1997 by Steve Jobs entitled Think Differently.
Awesome Billboard by TanglePools.com
I noticed billboards along the highway during visits to my dad in Edmonton, finding most uninteresting until I saw one by TanglePools.com, breaking the conventional shape with a sample pool. It caught my attention, though I'm not in the market for a pool.
8 Reasons Why I Am Grateful
Something that I have been thinking about quite a bit lately is gratitude. My thoughts on this topic started in September when a few things happened in my life. So here is a list of what I’m grateful for this year.
What I Learned from the Sukuma People
Growing up near the Sukuma people in Tanzania taught me valuable lessons for business. From working together and using tools effectively to communicating and having fun, their farming practices translate well into business principles.
Outstanding Ways to Get More Referrals
Learn how to boost your referrals with these simple strategies.
Case Study: Google is the Strongest Marketing Channel
Unlock insights from real marketing data with this comprehensive analysis of various channel groupings, measures, metrics, and ROMI. Discover which channels are performing best, where to invest more, and how to optimize your marketing mix for maximum impact and profitability.
Should ROI for Marketing be High or Low?
When I start to work clients, many want to have a high ROI for marketing. But I have found that reality doesn’t bear this out. In fact, the opposite is true - a relatively low ROI is actually better than a high ROI. Companies should aim for a return on their marketing investment that is reasonable and optimal. Let me explain.
Should Marketing be Efficient or Effective?
Efficiency or Effectiveness? This, of course, is the age-old question. But I have an opinion which I will share later. To start with let’s explore what is meant by efficiency and effectiveness when it comes to marketing and how these are measured.