Evenings are not a time that I contact customers and prospects. I respect their time and privacy. I definitely don't try to promote something on a Friday evening. But a couple weeks ago I did and it worked out very well. Let me explain.
It all started when I decided to attend a 3 day workshop hosted by Colin Sprake, CEO of Make Your Mark. During day 2 - a Friday - Colin gave us a challenge. The challenge was to see who could find 10 referrals by noon the next day - a Saturday.
Usually I don't attend sessions like these. And I definitely don't refer charlatans to my friends. I have attended "motivational" sessions in the past and the speaker is always pulling on emotional strings to get people to buy books, CDs, DVDs, courses and other stuff that I don't have time for. And typically, they overstate everything and just piss me off.
But a good friend of mine encouraged me to attend a 2 hour evening presentation. I went because she asked me and to support her as she develops her small business. Colin, however, impressed me. I learned a couple things that I could apply to the businesses that I manage. As a result I decided to attend the 3 day session. Some of the information was a repeat from things that I had learned before but I still learned lots and I've applied the learning to the our businesses.
Back to the challenge. I was impressed with Colin and his team that I took him up on his challenge to get 10 referrals in 3.5 hours on a Friday evening. At one point he said, "A good sales person can do it". That was all I needed. But in addition to the pride factor, the reward was a free lunch with Colin (the free lunch caught my attention). In addition, whoever got the most referrals would get a free course. I was up for the challenge: partially for the free food and training but mostly because I wasn't sure if I could do it. I like a challenge, especially when I can learn something on the journey.