7 Ways to Prove that You are an Awesome Marketer and Fool Everyone
In this blog I talk about seven tactics to appear as an exceptional marketer, including insisting on expertise, using impressive jargon, and more.
Google Maps is Amazingly Useful - 15 Tips
I’m finding that I’m using Google Maps with increasing frequency. In past years, I usually started with a Google Search and then I would go to a company’s website to find the address or phone number. I’m doing that less and less. Now I’m using Google My Business listings, which are featured on Google Maps, for all kinds of things.
2 Excellent Videos That Make Sense: Simon Sinek and Steve Jobs
Two different people sent me links to videos this week. The first is a well-known presentation by Simon Sinek called How Great Leaders Inspire Action. This is his lecture in 2009 on the Golden Circle of Why, How and What. The second video is of a presentation in 1997 by Steve Jobs entitled Think Differently.
Awesome Billboard by TanglePools.com
I noticed billboards along the highway during visits to my dad in Edmonton, finding most uninteresting until I saw one by TanglePools.com, breaking the conventional shape with a sample pool. It caught my attention, though I'm not in the market for a pool.
8 Reasons Why I Am Grateful
Something that I have been thinking about quite a bit lately is gratitude. My thoughts on this topic started in September when a few things happened in my life. So here is a list of what I’m grateful for this year.
What I Learned from the Sukuma People
Growing up near the Sukuma people in Tanzania taught me valuable lessons for business. From working together and using tools effectively to communicating and having fun, their farming practices translate well into business principles.
Outstanding Ways to Get More Referrals
Learn how to boost your referrals with these simple strategies.
Case Study: Google is the Strongest Marketing Channel
Unlock insights from real marketing data with this comprehensive analysis of various channel groupings, measures, metrics, and ROMI. Discover which channels are performing best, where to invest more, and how to optimize your marketing mix for maximum impact and profitability.
Should ROI for Marketing be High or Low?
When I start to work clients, many want to have a high ROI for marketing. But I have found that reality doesn’t bear this out. In fact, the opposite is true - a relatively low ROI is actually better than a high ROI. Companies should aim for a return on their marketing investment that is reasonable and optimal. Let me explain.
Should Marketing be Efficient or Effective?
Efficiency or Effectiveness? This, of course, is the age-old question. But I have an opinion which I will share later. To start with let’s explore what is meant by efficiency and effectiveness when it comes to marketing and how these are measured.
LinkedIn Posts to Your Twitter Feed
It may not be obvious but it is possible to send your posts on LinkedIn to your Twitter feed. Here are the steps.
Hacking is Real - The Tale of Leroy Kharma and the Russians
In this post, I reflect on a recent encounter with cybercrime and the lessons learned. Discover the alarming realities of hacking and ransom demands with, and delve into effective prevention strategies to safeguard your business. Don't miss out on essential insights to fortify your defenses against cyber threats in today's digital landscape.
Revenue Catalyst: Glossary of Definitions
Discover essential terms for optimizing marketing strategies, including measures, metrics, impressions, visits, prospects, conversions, KPIs, and more, to enhance business growth and success.
Testing an Idea: Intentional Marketing
Introducing "Measure Twice, Cut Once: A Guide to Intentional Marketing" and the innovative Intentional Marketing System. Say goodbye to traditional funnels; we're embracing a "levelling-up" approach to engage customers at different stages. Thoughts?
Digital Marketing Doesn't Always Work - 6 Reasons Why Not
It doesn’t happen often but every once in a while I have a customer who complains that digital marketing isn't working. In this post, I want to look at why that happens and what are a few things that you can do to improve the effectiveness of digital marketing.
Is the Marketing Funnel Porous?
Marketers and sales professionals often talk about understanding and using a “marketing funnel”. This phrase is so ingrained into our day-to-day language that we assume that our language reflects reality. But maybe this isn’t the case. Maybe it isn’t a funnel - maybe it is more like a sieve.
Are Impressions Reliable as a KPI?
This is an interesting question. I’m sure that most marketers would say that there are more important Key Performance Indicators (KPIs) than tracking and measuring impressions. But let’s think about this for a minute because I think that some characteristics of impressions are important. Important enough for us to consider impressions as a KPI.
Which Trade Show Performs Better - January or March?
Analyzing our client's performance at two trade shows, the January event showed better metrics in cost per lead and booked sales, while March excelled in booked revenue. Both have merits, and further investigation is needed to determine the best course of action.
Driving Up Revenues Between 2017 and 2018
In this post, I delve into how we boosted a renovations company's revenue twofold from 2017 to 2018 by upping our marketing investment by 15%. With our ROMI skyrocketing by 99%, hitting $17 in booked revenue for every marketing dollar spent, it's evident our strategies paid off. Plus, I detail key recommendations we made to ensure continued growth.
Marketing and Advertising Works, Right?
In this case study, I delve into real data from a client in the renovations industry to showcase the impact of marketing investments on key metrics like website sessions, booked sales, and revenue. Stay tuned for insights into the strategies behind this impressive growth in the next post!