What I’ve Been Up To
This blog post outlines what I have been doing for the last 7 months or so. Enjoy.
Steps for Starting a New Business - Weasel Tail Enterprises
Keith Lefthand is a member of the Stoney Nakoda First Nation. We offer First Nations education, experiences, and activities. Keith and I set up Weasel Tail Enterprises Inc. offering education, experiences, and activities from a First Nation’s perspective. In this blog post, I want to outline the steps that I went through to set up the business and get it operational.
Come and Enjoy A Day of First Nations Cultural Experiences at Keith Lefthand’s Ranch
In recent months I have been working with Keith Lefthand to offer First Nations cultural experiences and activities. In August and September, Keith and his family are hosting a variety of experiences, activities, and events at this ranch in Eden Valley.
Reporting Someone Who Has Died on LinkedIn
Hopefully, you don’t have the misfortune but just in case, here are the steps for asking LinkedIn to remove a member’s profile.
Marketing Automation: From LinkedIn to Prospects
In this blog, I talk about my experience with marketing automation, from the things that didn't work to what I'm doing now. I share the tools and steps I'm using, along with how I measure if it's working.
Intentional Marketing: From Measurement to Alignment
This is a copy of the presentation that recently I gave to marketing students in Professor Makgosa’s class at the University of Botswana. about Intentional Marketing - from Measurement to Alignment.
Your Social Selling Index on LinkedIn
In this blog, I discuss the rise in LinkedIn usage due to the pandemic, offer reasons to utilize the platform, and provide insights on the Social Selling Index.
There Is a Sweet Spot for ROMI
ROMI (return on marketing investment) ROMI is the return on marketing investment. In this blog, I explain the calculation process, the importance of considering all marketing costs and revenue metrics, and offer strategies for effective ROMI management.
A Simple Formula for Marketing: 1-1-1
The 1-1-1 marketing strategy simplifies campaigns to focus on one product, one market segment, and one marketing channel. I discuss how to implement this approach and measure success using ROMI (return on marketing investment). Additionally, I offer insights into troubleshooting if results don't meet expectations.
Calendar Wars: Who Should Win?
Recently, I found myself in a 'Calendar War' on LinkedIn. Amidst the challenges of pandemic networking, LinkedIn emerged as a primary platform for connection. However, a simple connection request quickly escalated into a clash over scheduling preferences. Join me as I recount the encounter and seek insights on navigating digital etiquette.
My Heroes - People You May Not Know
I often think of my heroes. When I was a kid I loved Spiderman, Superman, and Daredevil. Nowadays, my heroes are historical and famous. These are people that I admire for who they are and what they have done. But there are more. I also have heroes that are not as famous but I still admire them. This post is about those heroes.
Marketing Magic VR - How to Generate Leads and Referrals from NETWORKING during a Pandemic with Joe Apfelbaum
Fire up your VR headsets on Wednesday, December 16 at 12 pm MST (2 pm EST). We are flying Joe Apfelbaum in from New York City (VR style). He will be our guest speaker on the topic of using LinkedIn effectively to generate leads and referrals.
What's New? Marketing Magic as a VR Event!
Explore Marketing Magic VR, a virtual networking solution crafted amidst pandemic limitations. Dive into AltspaceVR's immersive realm, where engaging presentations and interactive avatars facilitate meaningful discussions on marketing. Join us for our upcoming event on Tuesday, December 15th, and connect in this dynamic digital space.
VR Event: Marketing Magic: A Better Way to Measure Brand Campaigns
This event is FREE but it is in virtual reality! If you are new to VR - no worries. You can join the event in 2D using your Windows computer. We will help you get set up. Keep reading. Marc Binkley will be presenting on the topic of A Better Way to Measure Brand Campaigns.
Google Analytics Test - The Good, the Bad, and the Ugly
Explore a detailed analysis of Google Analytics data from three distinct clients, offering insights into user behavior and marketing strategies. From examining time frames to identifying strongest channels, delve into key observations and lessons learned from each case. Join me in deciphering the nuances of digital engagement and its impact on business success.
Leading from the Back: Lessons I Learned While Cycling
Discover leadership lessons learned while hiking to Lake Agnes Tea House and cycling trips, emphasizing the value of leading from the back. Gain insights into teamwork, unity, and empowerment, as the author shares personal experiences and challenges traditional notions of leadership.
Marketing Tactics That Really Work
In this article, I discuss ten marketing tactics that have proven to be highly effective. From optimizing Google My Business to utilizing social media platforms like LinkedIn, each tactic is aimed at boosting visibility and engagement. Implementing these strategies can significantly enhance your marketing efforts and drive better results.
Marketing Strategies During COVID-19 Pandemic
In this blog I discuss various marketing strategies to consider during the COVID-19 pandemic. There are four different approaches based on maintaining or gaining market share and low or high interaction with customers. Whether one chooses to relax, remind, engage, or expand their marketing efforts depends on factors like industry, cash flow, and market response.
Online Meeting Programs. Specifically Google Meet.
With everyone working from home, some of you must be wondering about video conferencing software.
Workshop: The Intentional Marketing System - Fundamentals and Hands-On Application
This workshop is all about optimizing marketing investments and campaigns to get the biggest bang for your dollar. We cover measuring performance, analyzing results, and developing intentional actions.