The Visibility Ladder: Why Marketing Matters
If nobody knows you exist, nothing else matters. Being known is the first step to being trusted, chosen, and eventually referred. Visibility is the foundation of growth.
Google Business Profile: So Much To Do, So Little Time
Managing a Google Business Profile (GBP) can feel overwhelming. It’s not a one-and-done setup—there’s a surprising amount to update, optimize, and maintain if you want to get the most out of your listing. Whether you're doing it yourself or getting help, here’s a checklist of high-impact actions to keep your profile performing at its best.
Florence Nightingale Would’ve Crushed It in Marketing
Most people remember Florence Nightingale as the lady with the lamp—the compassionate nurse who cared for wounded soldiers during the Crimean War. But dig a little deeper, and you’ll discover she was also a data analyst, persuasive communicator, systems thinker, and relentless reformer. In other words, she has all the characteristics of a modern marketer.
Who Still Uses Business Cards? (Seriously, Who?)
Discover why business cards are obsolete in 2025 and what modern professionals are using instead.
Google is Dead
Is Google still king of search? Yes, but there are alternatives. This blog post explores how AI tools like ChatGPT are reshaping the way people search for information and what marketers need to do about it.
Intentional Marketing: A Summary of 12 Steps
Below are summary of the 12 steps that Joanne and I are including in our book. The title of the book at this point is, “Intentional Marketing: The Power of Measurement and Alignment”.
Google Analytics 4.0 and All Things Marketing
New online discussion group - All Things Marketing.
Details on how to install GA4 ASAP.
Steps for Starting a New Business - Weasel Tail Enterprises
Keith Lefthand is a member of the Stoney Nakoda First Nation. We offer First Nations education, experiences, and activities. Keith and I set up Weasel Tail Enterprises Inc. offering education, experiences, and activities from a First Nation’s perspective. In this blog post, I want to outline the steps that I went through to set up the business and get it operational.
Marketing Strategies During COVID-19 Pandemic
In this blog I discuss various marketing strategies to consider during the COVID-19 pandemic. There are four different approaches based on maintaining or gaining market share and low or high interaction with customers. Whether one chooses to relax, remind, engage, or expand their marketing efforts depends on factors like industry, cash flow, and market response.
7 Ways to Prove that You are an Awesome Marketer and Fool Everyone
In this blog I talk about seven tactics to appear as an exceptional marketer, including insisting on expertise, using impressive jargon, and more.
Awesome Billboard by TanglePools.com
I noticed billboards along the highway during visits to my dad in Edmonton, finding most uninteresting until I saw one by TanglePools.com, breaking the conventional shape with a sample pool. It caught my attention, though I'm not in the market for a pool.
Should Marketing be Efficient or Effective?
Efficiency or Effectiveness? This, of course, is the age-old question. But I have an opinion which I will share later. To start with let’s explore what is meant by efficiency and effectiveness when it comes to marketing and how these are measured.
Is the Marketing Funnel Porous?
Marketers and sales professionals often talk about understanding and using a “marketing funnel”. This phrase is so ingrained into our day-to-day language that we assume that our language reflects reality. But maybe this isn’t the case. Maybe it isn’t a funnel - maybe it is more like a sieve.
An Endless Stream of Referrals
Want referrals? Give value, not self-promotion. Be unique, like Craig Elias with his orange shirt. Ask for referrals often. Stay connected via social media, blogs, and newsletters. Interested in Revenue Catalyst? Let's chat.
Marketing Must Establish a Beachhead
I’m sure you have read similar articles but before you rush away - Don’t. Hang around because I have 2 suggestions that you may not have read or heard about. Of course, these tips are at the end of the article, so you have to read all the way through - don’t skip to the end.
eNewsletters are Still a Strong Way to Connect with Prospects and Customers
Are eNewsletters still relevant? Here's why they matter: staying connected with customers, maintaining brand visibility, and delivering informative content directly to opted-in subscribers.
Marketing Channel or Marketing Campaign: What's the Difference?
This brings me to the topic of differentiating between a marketing channel and a marketing campaign. Most likely the idea of comparing a channel to a campaign is elementary for most marketers. However, not everyone is familiar with all the terms that we sling around in marketing meetings. So I thought I would elaborate.
5 Essential Do's and Don'ts for Business
Recently, I received a newsletter with a link to a very good video on YouTube that they had produced. For your reference, the Do's and Don'ts are listed below.
Target Markets: Audience, Listeners, Followers and Buyers
As technology changes, so does the way we look at and interact with target markets. It’s not that buyers and segments of buyers have changed - those are still the same. What has changed is how we send out messages, how customers find us and how we interact with our Audience.
Marketing or Sales: What to Do?
Most companies have limited cash available to invest in growing revenue. A typical choice is between investing in marketing or sales efforts. You need marketing to improve the strength of the brand and improve awareness. And most companies (except eCommerce-enabled sites) need a person to "close the deal".