Online Marketing: Cost vs Effort Diagram
Digital Marketing, Business Tips Jeff Nelson Digital Marketing, Business Tips Jeff Nelson

Online Marketing: Cost vs Effort Diagram

Some tactics that we use are easy to do and other tasks take a lot of work. Similarly, some marketing activities are very inexpensive, while other campaigns require a significant investment. Based on this premise, I developed a 2-by-2 diagram to illustrate both continuums and marketing tactics that are associated with different points on the axes.

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Giving Us Access to Various Accounts
Digital Marketing, Google Analytics, Google Jeff Nelson Digital Marketing, Google Analytics, Google Jeff Nelson

Giving Us Access to Various Accounts

Ensure seamless integration by following these simple steps to grant us access to your various accounts, including Google Analytics, Google Ads, Google My Business, Google Search Console, Facebook, Twitter, LinkedIn Company Page, and LinkedIn Personal Profile. Whether it's adding us as users or providing essential data, we're here to assist you every step of the way.

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Measuring The Impact Of Gift Cards
Marketing Jeff Nelson Marketing Jeff Nelson

Measuring The Impact Of Gift Cards

Gift cards are a multi-billion dollar business in Canada and the U.S., and their popularity is still on the rise. Gift cards are not only popular with consumers — businesses are adding them to their marketing mix, and for good reasons.

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Sophisticated SEO and Beyond
SEO, Digital Marketing Jeff Nelson SEO, Digital Marketing Jeff Nelson

Sophisticated SEO and Beyond

In "Sophisticated SEO and Beyond," I explore advanced SEO strategies to increase organic search traffic for Domaine Furnishings. From optimizing product descriptions to implementing internal and external linking strategies, I offer actionable insights to enhance online visibility and drive targeted traffic.

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Dealing with Negative Reviews - 9 Ways
Business Tips Jeff Nelson Business Tips Jeff Nelson

Dealing with Negative Reviews - 9 Ways

Dealing with negative reviews can be challenging, but there are effective strategies to handle them. From addressing the issue and making public or private replies to disputing or ignoring them, proactive approaches can mitigate their impact on your business's online reputation.

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Client Profile: Claritech Solutions
Client Profile Jeff Nelson Client Profile Jeff Nelson

Client Profile: Claritech Solutions

Claritech Solutions, founded in 2000 by Dan Frederick, P.Eng., is a seasoned information technology management company. Offering cost-effective IT solutions tailored for small to medium-sized organizations, Claritech stands out for its commitment to simplicity and user-centric approach, ensuring long-term efficiency and cost savings for its clients.

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