Marketing Must Establish a Beachhead
I’m sure you have read similar articles but before you rush away - Don’t. Hang around because I have 2 suggestions that you may not have read or heard about. Of course, these tips are at the end of the article, so you have to read all the way through - don’t skip to the end.
Using Tiny Habits to Change Your Life
Every once in a while I come across something on the Internet that is useful. The website that I’m going to talk about today is TinyHabits.com. But let me start by telling you about the journey that brought me to this site.
Online Marketing: Cost vs Effort Diagram
Some tactics that we use are easy to do and other tasks take a lot of work. Similarly, some marketing activities are very inexpensive, while other campaigns require a significant investment. Based on this premise, I developed a 2-by-2 diagram to illustrate both continuums and marketing tactics that are associated with different points on the axes.
Instructions for Optimizing Web Pages for Search Engines (SEO)
Learn how to optimize your web pages for search engines in seven easy steps, from keyword research to aligning phrases with relevant pages and internal linking strategies. Boost your online visibility and drive organic traffic with these simple instructions.
Giving Us Access to Various Accounts
Ensure seamless integration by following these simple steps to grant us access to your various accounts, including Google Analytics, Google Ads, Google My Business, Google Search Console, Facebook, Twitter, LinkedIn Company Page, and LinkedIn Personal Profile. Whether it's adding us as users or providing essential data, we're here to assist you every step of the way.
Tips and Tricks for Using LinkedIn
I use my LinkedIn profile all the time. It is a great way to connect with people - worldwide - and stay in touch. Here are some of the things that I do when I’m using LinkedIn. Hopefully, these tips and tricks will be helpful for you.
Export Contacts and Email Addresses from Your Facebook Account
We recently had a client ask us to export his contacts from Facebook. I didn’t know that this was possible but if the contact has added an email address in the public area of their profile - About / Overview section - then an export is possible. Here are instructions to export your contacts and their email addresses from Facebook.
The Books I Read in 2018
As you start the new year, you may want to have a look at a few of the books that I read in 2018. Here is a list of the books that I remember reading and still have in my possession. I have included a quick summary and a review.
Are you thinking about writing a book? Have a look at these workshops.
Here is a list of upcoming sessions and workshops in Calgary related to writing a book. If you are thinking about writing a book in 2019, you should consider attending one of these sessions. Pick the one that fits your needs at this time.
Article: A Retrospective of Working in PPC for 20 Year by Brad Geddes
If you have a few minutes, read this article. In it, Brad Geddes @bgtheory, gives a great overview of how digital marketing has changed in the past 20 years.
Downloading MP3 File from Website to Android Phone
In this blog post, I outline the simple steps I follow to effortlessly download MP3 files from websites directly onto my Android phone, making it convenient for me to enjoy my favourite music on the go.
Effective Digital Marketing for Food & Beverage Businesses
Given the rise of online food ordering and review sites, coupled with a saturated business environment, these are some effective digital marketing strategies that can be used to increase traffic and profitability.
Measuring The Impact Of Gift Cards
Gift cards are a multi-billion dollar business in Canada and the U.S., and their popularity is still on the rise. Gift cards are not only popular with consumers — businesses are adding them to their marketing mix, and for good reasons.
Sophisticated SEO and Beyond
In "Sophisticated SEO and Beyond," I explore advanced SEO strategies to increase organic search traffic for Domaine Furnishings. From optimizing product descriptions to implementing internal and external linking strategies, I offer actionable insights to enhance online visibility and drive targeted traffic.
Client Profile: Dr Brent MacDonald, Dentist
Dr. Brent MacDonald is a compassionate dentist in NE Calgary, renowned for his expertise in dental implants and commitment to patient education. With over 25 years of experience, he provides personalized dental care for patients of all ages.
Dealing with Negative Reviews - 9 Ways
Dealing with negative reviews can be challenging, but there are effective strategies to handle them. From addressing the issue and making public or private replies to disputing or ignoring them, proactive approaches can mitigate their impact on your business's online reputation.
Client Profile: Claritech Solutions
Claritech Solutions, founded in 2000 by Dan Frederick, P.Eng., is a seasoned information technology management company. Offering cost-effective IT solutions tailored for small to medium-sized organizations, Claritech stands out for its commitment to simplicity and user-centric approach, ensuring long-term efficiency and cost savings for its clients.
Client Profile: Dianne Button, Realtor
Dianne Button brings over 25 years of residential real estate experience, offering personalized service from start to finish. With a commitment to hands-on assistance, she ensures client satisfaction and boasts a 98 percent return and referral rate.
Digital Marketing Trends and Predictions for 2017 with Doug Lacombe
Doug Lacombe is the founder and president of Communicatto and has over 20 years experience in media (newspapers), web publishing, software, telecom (wireless data and voice), and social media.
Video Training and Chris Cromwell's Entrepreneurial Story
Recently attended a video training course led by Chris Cromwell, @Creative_Crom, who shared his journey into entrepreneurship. His story is insightful and worth a listen in this 2-minute video. Overcoming obstacles like technology, time, and self-consciousness.